---
title: What is an exclusive campaign?
description: Customer or customer group exclusives allow you to create promo codes and cart-based campaigns targeted specifically at certain groups of customers or individual customers.
---

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# What is an exclusive campaign?

## Customer or customer group exclusives allow you to create promo codes and cart-based campaigns targeted specifically at certain groups of customers or individual customers.

**Customer exclusive campaign** - This option makes the campaign available to specific customers, simply add their email addresses. Customers must be logged in to use the discounted products.

![Skärmavbild 2023-10-18 kl. 11.14.52](https://support.geins.io/hs-fs/hubfs/Sk%C3%A4rmavbild%202023-10-18%20kl.%2011.14.52.png?width=688&height=174&name=Sk%C3%A4rmavbild%202023-10-18%20kl.%2011.14.52.png)

**Group exclusive campaign -** If you have created one or multiple customer groups under the Customers (CRM) section, you can effortlessly direct your group exclusive campaign towards these groups. In order for customers to participate in the campaign, they must be logged in to their accounts.

![Skärmavbild 2023-10-18 kl. 11.15.15](https://support.geins.io/hs-fs/hubfs/Sk%C3%A4rmavbild%202023-10-18%20kl.%2011.15.15.png?width=688&height=195&name=Sk%C3%A4rmavbild%202023-10-18%20kl.%2011.15.15.png)

To find out how you can create customer groups click [here](https://support.geins.io/create-customer-group?hsLang=en)  
To find out how to add customers to a customer group click [here](https://support.geins.io/place-customer-in-customer-group?hsLang=en)

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