A customer group makes it possible to give a % discount of an entire assortment of a specific selection of customers. If a customer is in a customer group then it's required for the customer to be logged in to see and take part of the discounted prices in the store. You can even read in price lists to the different customer groups and create specific content e.g start pages in the CMS for a specific customer group
To create a customer group:
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In Merchant Center go into: Customers(CRM) > Groups > New
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- Name - Give the group a name in the field, name. The name will be shown in Merchant Center when you choose a customer group on a customer.
- Discount - In the discount % field, fill in the percentage the discount will give.
E.g if you write in the number 20 then the customer included in the customer group will get a 20% discount on the whole assortment if they lay any orders while logged in on the store. - Click on Save to save the customer group.
When the customer group is created there is now the option to place customers in it. You do it either inside the customer view for the current customer under Customer's or via the import tool.