---
title: What does it mean to blacklist a product?
description: When a product is blacklisted, it's not available for sale or distribution in the targeted market, and efforts are made to prevent its sale through your store.
---

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# What does it mean to blacklist a product?

## When a product is blacklisted, it's not available for sale or distribution in the targeted market, and efforts are made to prevent its sale through your store.

To blacklist a product to a certain market within e-commerce means to deliberately restrict or prohibit the sale and distribution of that product in a specific market segment. This can be due to a variety of reasons:

1. **Legal and Regulatory Compliance:** Certain products may be illegal or require specific licenses to be sold in certain countries or regions. For instance, a product that's legal in one country might be banned in another due to local laws regarding safety, health, or morality.
2. **Cultural Sensitivity:** Products that are offensive or culturally insensitive to certain groups or regions are often blacklisted to avoid offending potential customers or violating social norms.
3. **Brand Strategy:** A company may choose to restrict the sale of certain products in specific markets to align with their brand strategy, such as maintaining a luxury image or targeting a specific demographic.
4. **Economic Sanctions:** Economic sanctions imposed by governments or international bodies may require businesses to halt sales of certain products to specific countries or regions.
5. **Risk Management:** Companies might blacklist products in markets where there is a high risk of fraud, intellectual property theft, or where the legal systems make it difficult to enforce contracts and protect rights.

To blacklist a product in Merchant Center you go to **Product (PIM) **and then click on the product you want to blacklist to a certain market. Then click on the **Countries **tab and check the check box next to the country you want your product to be blacklisted for and click **Save.** Your product will now be excluded from your chosen country but will still be visible in your other markets.

![Skärmavbild 2024-02-29 kl. 13.46.15](https://support.geins.io/hs-fs/hubfs/Sk%C3%A4rmavbild%202024-02-29%20kl.%2013.46.15.png?width=688&height=202&name=Sk%C3%A4rmavbild%202024-02-29%20kl.%2013.46.15.png)

 

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