Markets

A Market refers to a country of sale. Here is described how to work with markets in Merchant Center


In the Merchant Center, under Settings > Markets, you'll find a list of available markets. Here, you can add a new market or edit existing ones.

Field Descriptions:

  • Channel: The channel the market should be eligible in.
  • Country: The country of sale. 
  • VAT Rate: The standard VAT rate for the selected country.
  • Currency: The currency set on products and that a order will be purchased in, when the market is selected in the checkout. If not set, the default currency will apply.
  • Group: Group identifier, set same value to markets you want to be grouped, ex Europe or Scandinavia. Can for example be used to display markets together in a location selector in your webshop.
  • In checkout only - if checked the market will only be displayed in checkout.How and if the market is used in other places, such as a country selector depends on the implementation in your webshop.

Add new market

  1. Go to Settings > Markets and click New.
  2. Fill in the required information and set the market to Active.
  3. Click Save.

Inactive market

An inactive market won't be available as a country of sale. 

 

It may take up to 30 minutes for a change to take effect when adding new, deactivating or updating existing markets.

 

Example of usage

How to work with market groups in merchant center

If you for example want to display grouped markets in a country selector in your webshop, you can use the Group field to organize them. This could be helpful when you want to simplify the selection for customers by grouping certain markets together.

Market groups examples:

  • Scandinavia: Includes Sweden, Denmark, Finland, and Norway.
  • North America: Includes the United States and Canada.

How to add a market to a group:

  1. Go to Settings > Markets.
  2. Open the market you want to add (e.g., Sweden).
  3. In the Group field, enter the group identifier (e.g., "Scandinavia").
  4. Repeat this for all other markets you want to include in the same group.

Now, all markets with the same identifier are grouped.

 

Note: How these groups are used and displayed depends on how it is configured to work in your webshop.