Description of the campaign performance information in your campaigns.
Within a campaign, the Campaign Performance section displays its progress, showing two metrics: Demand and Revenue. All amounts are presented excluding VAT.
Demand - This represents the total quantity of products that customers were willing to purchase, including both fulfilled orders and any orders that were eventually canceled. The data is based on the order date, which indicates when the customer initially placed the order.
Revenue - This refers to the actual sales that occurred, reflecting the orders where products were successfully delivered and paid for by the customers. For revenue, the key date used is the delivery date.
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Products sold |
Amount of products sold with current campaign |
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Placed orders |
Amount of laid orders containing products that are included in current campaign |
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TOTAL |
Total value the sale made with current campaign |
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Average margin |
Average margin on products sold with current campaign |
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Degree of return |
Return rate - Amount of return with campaign / total amount sold with campaign |
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Average order value |
Average order value on laid orders containing products that are included in current campaign. |