---
title: Using Tags on Product Images in Merchant Center
description: Tags on product images allow you to assign specific attributes to an image, making it easier to manage and display images dynamically. Each tag can contain up to 100 characters, enabling flexible imag
---

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# Using Tags on Product Images in Merchant Center

Tags on product images allow you to assign specific attributes to an image, making it easier to manage and display images dynamically. Each tag can contain up to 100 characters, enabling flexible image handling.

#### **Use Cases:**

- Retrieve specific images for the same product in different storefront listings.
- Use tags for **ALT text** to improve accessibility and SEO.

#### **How Tags Work:**

- Tags are added in **Merchant Center**, but their functionality depends on how they are configured in your storefront or app.
- To display or use tags, further setup may be required in the storefront.

#### **How to Add a Tag to a Product Image:**

1. Open the **product page** in Merchant Center.
2. Click on **Tags** for the relevant image.
3. Enter the desired **tag(s)** and **save** the product.

![tags](https://support.geins.io/hs-fs/hubfs/tags.jpg?width=665&height=254&name=tags.jpg)

 

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